By Grant Crowell
Source: A Pledge For Online Video Responsibility - A Video Code Of Ethics http://www.reelseo.com/pledge-for-online-video-responsibility/#ixzz1VU5EP7fd
©2008-2011 ReelSEO Video Marketing
I have been involved in developing a code of ethics in the form of a pledge to meet one's responsibilities for online video marketing. In order to gain wide exposure for the "pledge," I am posting on my two websites -- Ethics Sage and Workplace Ethics Advice. It is long but well worth a read. Here are ways to use or adapt the code to your online business or for general educational purposes:
- We don’t expect anyone to sign the Pledge but, instead, to commit to its principles
- The Pledge can be used as an educational tool to sensitize young people to their obligations when posting online videos and other communications on the Internet including blogging
- The Pledge can serve as a prototype for more profession-specific pledges of responsibility such as marketing and communicating online services
- The Pledge can be used by online video groups to set the proper ethical tone within the organization.
Our central mission is to create an environment in the online video space built on mutual respect and trust. We believe that anyone who participates with online video – be they a professional or enthusiast, a creator or contributor, a service provider or user, a publisher or marketer, analyst or blogger, evangelist or critic, entertainer or newscaster – carries a obligation to be mindful of others and behave in an ethically responsible manner. We realize that doing so is essential to providing healthy growth for online video as an industry, and for each of us as part of a larger community.
Reposting by Steven Mintz, aka Ethics Sage, on August 19, 2011