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The 2024 Edelman Trust Barometer: Innovation and Trust

What Do Respondents Say? The 2024 Edelman Trust Barometer is a score that measures the average percentage of trust in institutions like NGOs, business, government, and media. It is essentially a global measurement of trust around the world. Trust is indicated by positive sentiment expressed over time regarding a brand's... Read more →


Considerations in Deciding Whether to Blow the Whistle

Is Whistleblowing a Moral Act? Whistleblowers can be seen as heroes, disloyal, or even selfish if, in the latter case, the motivation for blowing the whistle is to gain a financial award, as is available under the Commodities Future Trading Commission (CFTC), Federal False Claims Act, IRS, SEC and the... Read more →


Workplace Trend of “Conscious Quitting” on the Rise

Relationship to Quiet Quitting I have previously blogged about “quiet quitting.” Most people say that there have been quiet quitters for years without giving the behavior a name. Apparently, TikTok has sparked interest in this activity. In July 2022, a TikTok user with numerous followers posted that he recently learned... Read more →


Gallup Poll on Honesty & Ethics in the Professions

How Does Your Profession Rate? According to a 2022 Gallup Poll, Nurses continue to receive the highest ethics rating from Americans among a diverse list of professions, a distinction they have held for more than two decades. The 79% of U.S. adults who now say nurses have “very high” or... Read more →


Should We Trust the Edelman Trust Barometer?

Implications for NGOs, Business, Government, and Media The Edelman Trust Barometer is an annual gauge of the international population’s trust in business organizations, governments, and the media. The Edelman Trust Barometer is published by Edelman, the world’s largest independently owned public relations firm. The Edelman Trust Barometer is a score... Read more →


The Time is Right to Mandate Financial Reporting of ESG Issues

Sustainability Disclosures Need to Be Enhanced It seems that everywhere we turn these days sustainability reporting is discussed. From individuals to corporations and nonprofits, almost everyone is jumping on board with the idea that we all need to live more sustainable lives including protecting the environment. Reporting on ESG Issues... Read more →